Generational Law (referred to as either "the Firm," “We,” “Us,” “Our”) is committed to the proper management of the personal information that we collect, use and disclose in the course of business. This includes the information of Our clients, visitors to inform Users (referred to as either “You”, “Visitor” or “User”) to the Generational Law website (referred to as either “Website” or “Site”), and others.

 

​In providing legal advice to clients, we have a professional obligation to maintain the confidentiality of information that we receive within a lawyer–client relationship. The practices set out in this privacy policy (the “Policy”) are in addition to those professional obligations and balance Our legal and regulatory obligations related to data protection and the privacy rights of individuals with Our need to collect, use or disclose personal information for legitimate business and legal purposes in Canada.​

 

Governing Principles

Generational Law collects, uses and discloses personal information in compliance with the requirements of the Information Protection and Electronic Documents Act (the “Act”) and the provisions of the Canadian Standards Association’s Model Code for the Protection of Personal Information (the “Code”) incorporated into the Act.

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Personal Information and Consent

Personal information means any information about, or that can be used to identify You, as an individual. The types of personal information We may collect will depend on the nature of Our relationship with You, the services We are requested to provide and Our purpose in collecting the information. We will not collect personal information indiscriminately. We limit the amount and the type of information We collect to that necessary to fulfill the purposes We have identified in this Policy, or as otherwise permitted or required by law. If You are a client or prospective client, You may be asked to provide personal information about Yourself and/or other individuals. This personal information could include name, home address, occupation, personal contact information, tax, billing and other financial information; information needed to satisfy Our obligations (including a copy of a personal identification document, such as Your passport or driver’s licence); and/or other information relevant or incidental to Our provision of legal advice or services (such as information about Your dispute, business or financial affairs); or the services You are providing to Us. If You provide Us with the personal information of another individual, You represent and warrant that You have the authority to do so, including where applicable that You have obtained the necessary consent of the other person for Us to collect, use and/or disclose their personal information.

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By providing Us with Your personal information, by retaining the Firm for legal services, or by accessing the Site, You consent to the collection, use and disclosure of Your personal information as described in this Policy. If You choose to retain Generational Law's legal services, We may separately obtain Your consent to this Policy and/or seek additional consent using other methods, as permitted by applicable law, depending upon the circumstances and the type of information being handled in the course of those services.

 

You have the right to withdraw any consent You have provided to Us, as described in more detail below.​

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Right to Withdraw Consent

If you have consented to our collection, use and disclosure of personal information, in some jurisdictions you may vary or withdraw your consent to our continued use and disclosure upon reasonable notice and subject to legal or contractual restrictions. To do so, please contact our Privacy Officer using the contact information below.

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Use of Personal Information

We use personal information as described in this Policy and at the time of collection for the purposes to which You otherwise consent and as otherwise permitted or required by applicable law. We only use personal information to deliver and improve Our services, and to otherwise fulfill Our professional obligations.

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Generally speaking, Generational Law collects, uses and discloses personal information of clients and other individuals for the primary purposes of establishing, fostering, managing and maintaining Our client and business relationships and providing legal services and advice. For these purposes, We may also collect, use and disclose personal information.

• to determine whether We can act for or against You, including to identify conflicts of interest, and to otherwise comply with Our professional and legal obligations;

• to offer and provide legal services to You;

• to assess Site use and traffic;

• to respond to any feedback, questions, or comments We receive through the Site;

• for administrative, business and management purposes (such as management, billing, payment processing and collections);

• to ensure the safety and security of Our personnel, clients, premises, Website, equipment and network, and to detect and defend against fraud; and

• for any other purpose permitted or required by law, including as may be required by civil or regulatory authorities or under a subpoena or court order.

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In addition, we may also ask for Your consent to use Your personal information for other purposes. You may vary or withdraw Your consent to Our use of Your personal information for these other purposes at any time. These include Our use of Your personal information to communicate with You about the Firm and Our services, including by sending You publications and invitations to seminars and events.

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Disclosure of Personal Information

We disclose personal information only as described in this Policy, with Your consent, or as otherwise permitted or required by law. To provide legal services, We may sometimes disclose Our clients’ personal information to affiliates and to third parties. We may also disclose personal information to Our service providers, contractors and other third parties We use to support our business. We do not disclose information to third parties for any purposes that are not necessary for the provision of Our services or the fulfillment of Our legal and professional obligations.

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We will disclose Your personal information:

• To expert or professional third parties when it is necessary to do so to provide legal services to Our clients;

• To vendors and service providers, inside or outside Canada, retained by Generational Law to assist us with marketing, technical support, and mailing;

• To third parties to assist Us in evaluating Your creditworthiness or to collect debts outstanding on an account;

• To anyone who We reasonably believe is Your agent;

• To Our insurers and to regulatory agencies in connection with regulatory or other activities relating to the obligations of Generation Law and its professional responsibilities in relation to the practice of law; and

• To any other third parties, where necessary for the fulfillment of Our legal and professional obligations, where You consent, or where such disclosure is required or permitted by law.

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Generational Law does not sell or exchange for consideration any personal information it holds.​​

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Protection of Personal Information

Generational Law may store and process your personal information at Our office or elsewhere. Our servers are located in Canada.​ We take Our professional and ethical obligations relating to the confidentiality of the information We receive seriously. We have implemented measures to ensure that Your personal information is managed in a responsible and appropriate manner.​ We use safeguards that are standard to the legal profession and appropriate to the sensitivity of the information to protect the security of personal information in Our possession.

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Retention of Personal Information

Generational Law will retain information, including personal information, for as long as it is needed for the purposes for which it was collected.

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Generational Law may also be subject to legislative or professional requirements regarding the retention of certain types of information. In those cases, We will retain the information for as long as it is required or permitted by law.

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Accessing and Correcting Your Personal Information

Subject to exceptions permitted or required by applicable law, You may have the right to access Your personal information that We hold and to obtain additional information regarding Our use and disclosure of such information. ​You may review and correct your personal information by contacting the Privacy Officer using the contact information below.

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Please note that under certain circumstances, You may not be permitted access. For example, We may not disclose information that contains references to other individuals, information that cannot be disclosed for legal, security or commercial proprietary reasons and information that is subject to solicitor-client or litigation privilege. If We are unable to comply with an access or correction request, We will notify You and explain the reason(s) for refusal in writing.

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Security and Confidentiality

 You should take reasonable and appropriate precautions to ensure compatibility of any website You visit with Your specific computer, mobile or other device. The Firm does not assume any responsibility or risk for your use of the internet.

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Communicating with the Firm

Unless otherwise stated, We do not automatically gather any specific information from You, such as Your name, telephone number or email address. We only obtain this information if You supplied it to Us.​ If You choose to send an email message to the Firm or to complete a contact form on the Website, Your personal information will be used by Us to respond to Your inquiry. Information provided by You is used only for the purpose for which it is intended.

 

Email messages and other electronic methods used to communicate with the Firm are not secure. Do not send any sensitive personal information on an unsecured electronic channel.  The Firm cannot guarantee security of any communication to or from the Website. The Firm does not assume any liability for any damage You may experience or costs You may incur as a result of any electronic transmissions over the internet, other forms of networks or otherwise while using the Website.

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Unless We have confirmed in writing that We represent or act for You, none of the information You provide on or through the Website shall be deemed to be confidential, create any fiduciary obligations to You on Our part, or result in any liability to You on Our part. Unsolicited emails from non-clients do not establish a lawyer-client relationship and may not be privileged.

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Improving Your Experience on the Website

By using Our Website, you consent to the collection, use and disclosure of your personal information in accordance with this Policy, including as described below. If you do not agree with this Policy, do not use our Website.

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Usage Data

Certain information is automatically collected when you visit our Website.

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Our Website may automatically collect certain non-identifiable information about Website visitors.​ We use software programs that monitor network traffic and detect attempts to cause damage. As part of establishing and maintaining Internet connections, Our programs automatically log information about visits to Our Website. It logs statistical information, such as a Visitor’s IP address and type of operating system, the time and duration of visit, and Web pages requested. These unique IP addresses are assigned to all Web users by their ISPs. The logs also identify categories of visitors by items such as domain and browser type. This non-identifiable information is used for Website and system administration purposes and to improve Our Website, and may be disclosed to others and be permanently archived for future use. We do not attempt to link this information to the identities of individual Users, except where required or permitted by law for security purposes.

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Visitor IP addresses are also recorded by the Google Analytics software installed on the Website.

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Digital Markers (including cookies)

Our Website may use ”cookies,”. Cookies optimize the convenience and use of our Website.

 

You can refuse the installation of or delete the digital markers used by Our web analytics tools from Your device through the settings of Your web browser. Doing so may affect or limit Your use of Our Website and ability to access certain features of Our Website. Unless You have adjusted Your browser setting so that it will decline cookies, Our Website will issue cookies when You direct Your browser to Our Website. The digital markers used do not allow Us to identify individuals.

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Web Analytics

Web analytics is the collection, analysis, measurement, and reporting of data about website traffic and visits for purposes of understanding and optimizing web usage. Information in digital markers may be used for the purpose of web analytics to remember Your online interactions with Our Website. We use Google Analytics to improve the performance of the Website. You can learn more about how Google uses information from sites or apps that use Google’s services here, and how to adjust your browser settings to opt out of Google Analytics here.​​

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Third-Party Social Media

 Social media accounts are public and are not hosted on Our servers. Users who choose to interact with the Firm's social media should read the terms of service and privacy policies of these third-party service providers and those of any applications You use to access them.

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To view the privacy policies of third-party social media providers, please click the following links: LinkedIn | Instagram.

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Outside Links

This Website contains links to other websites that are not operated by the Firm. If you click on a third-party link, You will be directed to that third party’s website. The Firm has no control over and assumes no responsibility for the content, privacy policies or practices of any third-party websites or services.

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Protection of Personal Information

If You have any questions or complaints relating to Our handling of personal information or this Policy, or wish to exercise any rights relating to Your personal information, please communicate with Our Privacy Officer using the following contact information.

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Privacy Officer
Generational Law
4711 Yonge Street, 10th Floor
Toronto, Ontario
M2N 6K8

or

privacyofficer@generationallaw.ca

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Changes to this Privacy Policy

The Firm may change any part of this Privacy Policy at any time. We will notify You of any changes by posting the new Privacy Policy on this page. Users are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.